For 15 years, Wang Fanghong, the chairman of Zhejiang Fanghong Air Conditioning Equipment Co., Ltd. and a Communist Party member, has only insisted on making one product: automobile air conditioning pipe muffler, and has made efforts to make it the first in domestic sales share, sold to 17 countries and regions, and become the industry brand leader.
In 1995, Wang Fanghong began to run hardware and build a family handicraft workshop with 29000 yuan put together by his family. In 2003, he resolutely set up a company named after himself with all his possessions. In that year, he began to focus on the production of automotive air conditioning pipe muffler.
Introduce the production and operation of the enterprise
"With the continuous development of automobile technology, consumers' requirements for reducing the vibration and noise in the car and improving the ride comfort are increasing. Reducing the car noise is the main problem that needs to be solved to improve the driving comfort of the car. There must be a large market for the muffler of the car air conditioning pipeline." Wang Fanghong said confidently that because of the early start, the product will soon sell well in the national third-level maintenance market. In 2006, Fanghong became a supplier of VISTEON and successfully entered the global secondary supporting market.
Fanghong Company started the exploration of refined management in 2006. It has carried out three machine replacements in ten years, increasing the output from 600 silencers to 40000 per day, while the number of employees has only increased from 30 to 70. At the same time, the enterprise attaches great importance to scientific and technological innovation, has obtained and is applying for 16 patents, and owns the independent intellectual property "Fanghong" brand.
Check the product quality in the workshop
In order to win the order from TI AUTOMOTIVE, Wang Fanghong almost renovated the factory, led the team to purchase machinery and equipment in Jiangsu, Guangdong and other places, trained all staff from top to bottom, and wrote a full three-page letter to the experts of the factory inspection, expressing his sincere attitude and hoping to get this cooperation opportunity.
Under the leadership of Wang Fanghong, the company has become a supporting partner of international famous automobile brands such as General Motors, Volkswagen and Ford, as well as world-famous enterprises such as VISTEON, HUTCHINSON, TI AUTOMOTIVE, SANDEN, and CONTINENTAL in Germany in just a few years, and its products sell well in Europe and America. From January to November 2017, the enterprise achieved an output value of 73.581 million yuan, with a growth rate of 10%.
Negotiate business with French merchants
Today, the enterprise has not only won many domestic honors, such as national high-tech enterprises, small and medium-sized technology-based enterprises in Zhejiang Province, but also won the Q12016 Excellent Supplier Award issued by TI AUTOMOTIVE last year. The good news from the other side of the ocean proves that Fanghong has been recognized globally as a leading manufacturer of auto air conditioning components, which is a new milestone in the internationalization strategy of "Fanghong".
"From small mountain counties to today's internationalization, we have achieved market segment leadership in China, Japan, Southeast Asia, the United States, Europe and other regions. We are one of the largest enterprises in the world's annual production of automotive air-conditioning pipe silencers, and also one of the enterprises with the largest number of patents." Wang Fanghong summarized his own experience in running a business: just stick to the spirit of craftsmanship, so as to create a first-class brand!
